CPM Marketing Group's Planning and Forecasting System helps hospitals understand their market place and build accurate, actionable strategic plans by supplying demographic data, utilization forecasts and Internet-based interactive tools.

Our business is to help you strengthen your bottom-line. By utilizing our Planning and Forecasting tool, you will have the ability to produce a definitive demographic and utilization/encounter forecast, based upon knowledge-driven data and analysis, which will guide your strategic marketing efforts.

The scientifically based system is designed to:

• Determine where the most desirable patient segments reside today and where they will reside in the future.
• Understand the size and shape of future marketplaces to better meet patient needs.
• Determine the competition's strengths and weaknesses.
• Build referrals and physician collaboration.
• Learn how to better target the growing outpatient market.
• Estimate the total quantity and charges for inpatient, outpatient and emergency room encounters.
• Estimate universal service line utilization, including forecasts to the medical code level (DRG, CPT, ICD9).
• Allow individual hospitals to make local forecasting adjustments based upon inside knowledge of the local marketplace.
• View the scope of forecasts and marketplaces based upon choice of geographic granularity - county, zip, census tract, and block group.
• Harmonize planning with business development and marketing efforts.

CPM's Planning and Forecasting System is supported with expert consultation and research services. Our team of strategic planning and forecasting consultants can assist hospitals to build an effective strategic plan through data analysis, program planning, messaging strategy, campaign design, reporting and patient utilization forecast services.

To schedule a demonstration of CPM's Planning and Forecasting System please (click here) (This will link to www.cpm.com/planningdemo)