Tracking return on investment (ROI) is an important part of today's marketing process. Unfortunately, tracking techniques have become increasingly sophisticated and difficult to interpret. Just as a picture is worth a thousand words, a single screen can be worth hundreds of lines of tabular data.
CPM's Performance Monitoring Dashboard is a data visualization solution in the form of an Internet based dashboard for ROI tracking and measurement. This tool provides a consistent measurement application for in-house and vendor provided marketing activities. This allows for a single source of tracking for all marketing initiatives regardless of service provider. The dashboard enables organizations to quickly access marketing reports, allowing more time for strategy and quality improvement.
The Performance Monitoring Dashboard works by allowing an organization to view campaign tracking according to specific needs and expectations. Much like a car dashboard, color-coded signals indicate the status of a particular campaign.
Benefits Summary:
- Consistent state of the art performance measurement from the company that pioneered ROI tracking in healthcare
- Single source for tracking marketing initiatives regardless of the service provider
- Data visualization that eliminates the need to assimilate large amounts of difficult to read tabular data
- Internet based application that runs without loading and maintaining a personal computer business application
- Eliminate sending patient data to multiple vendors and avoid multiple Business Associate Agreements and the risk of potential HIPAA violations
For more information about CPM's Performance Monitoring Dashboard contact us at 800-332-2631 or email marketing@cpm.com.
|
