CPM has taken the Customer Relationship Management (CRM) tactics other industries have used to revolutionize their customer interactions and adapted them for healthcare.
While this approach cannot necessarily create need as in other industries, a comprehensive CRM program does provide the framework for meeting and responding to individual customer expectations in an increasingly customer-driven and directed marketplace. And that leads to lifetime, loyal relationships when patients do need care.
A comprehensive CRM database and companion analytical software allows you to view market trends, consumer and patient data (HIPAA compliant of course) to identify and respond to market and consumer needs and preferences. We've also introduced Patient Relationship Management (PRM)TM, a communication strategy specifically for existing patients who already have a relationship with the healthcare organization.
These tools allow you to develop campaigns that achieve both the organization's strategic goals and send the right messages to the right consumers at the appropriate times. A hallmark of CRM/PRM is the ability to track responses so you can determine the effectiveness of your programs and revise them as the market changes. You can also use this analysis to demonstrate the financial effectiveness of your efforts.
