Today's healthcare environment depends more and more on customer relationships and less on items that used to differentiate hospitals, such as service provision, product quality, price and branding. Yet while acceptance of Customer Relationship Management (CRM) in other industries is common, healthcare has been reluctant to embrace it.

Many organizations are skeptical about the value of the investment--which can be more than healthcare marketers have spent in the past. Yet, through CRM you can increase patient loyalty and retention, acquire new customers, and provide a lifetime of healthcare services to all individuals with whom you interact.

But don't just take our word for it. Get proof with our CRM Benefit Models. For a full description of how these models work and a better understanding of their value, click here to read our new white paper "CRM Benefit Models: Quantifying the CRM Investment." Then apply your numbers to the following interactive CRM Benefit Models that illustrate two marketing scenarios and the impact on each of a CRM program:

• Increase Profitability through New Customer Acquisition with a Fixed Marketing Budget

  This model demonstrates how you can acquire new patients to increase your profit, even if you have a fixed marketing budget. It includes the use of our patent-pending Consumer Healthcare Utilization Index (CHUI)^SM, a program used to predict healthcare use.

• Reduce Marketing Cost While Trying to Reach a Specific Market Share Goal

  This model demonstrates how you can optimize your marketing costs through a reduction in customer contacts and an increase in response rate to achieve a specified market share goal.

Both models will show you the incremental benefits of CRM on the profitability of your program.

Our other CRM Benefit Models include:

• Increase Profitability through Existing Customers with a Fixed Marketing Budget
• Reduce Marketing Costs While Trying to Reach a Specific Revenue Goal with Existing Customers.
• Reduce Marketing Costs While Trying to Reach a Specific Revenue Goal by Acquiring New Customers.

For more information on our CRM Benefit Models, click hereor call us at 800-332-2631 ext. 221.