Maximize Your Marketing Through the Latest CRM Innovations
CPM Marketing Group presents timely information relevant to healthcare marketers, planners and executives in our exciting line up of free Web seminars.
From the convenience of your office, learn how to refine your marketing strategies with these innovative Web seminars.
Join us for the 2010 series so you can
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The Evolution of a CPM Client
April 14, 2010
(11 a.m. PT / 12 p.m. MT / 1 p.m. CT / 2 p.m. ET)
Swedish Covenant Hospital has been a CPM Client for over 4 years. During this web seminar they will talk about their evolution as a client and the process and procedures they've developed in order to fully optimize CPM's CRM services.
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CPM Client Symposium - Plan Market Measure
May 12-14, 2010
2010 CPM Client Symposium
Omni Severin Hotel
Indianapolis, IN
http://www.cpm.com/symposium2010
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TBD
June 9, 2010
(11 a.m. PT / 12 p.m. MT / 1 p.m. CT / 2 p.m. ET)
TBD
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MedStar Health's Physician Relationship Management System
July 14, 2010
(11 a.m. PT / 12 p.m. MT / 1 p.m. CT / 2 p.m. ET)
MedStar Health was one of the first CPM clients to develop their Physician Relationship Management System (PRMS) database. Learn how MedStar built and introduced the physician database to the employees of their health care system. You will also hear about the challenges of implementing this type of database in a multi-hospital system and look at some of the early results.
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Building a Robust Bariatrics Program with Targeted CRM
August 11, 2010
(11 a.m. PT / 12 p.m. MT / 1 p.m. CT / 2 p.m. ET)
OhioHealth has used a strategic program to grow bariatric services at their flagship Riverside Methodist Hospital and have successfully targeted high-risk and high-value patients through their CRM system. Learn the important components of the program and how key offerings and audiences can grow this specialty service. You will see the step by step process used for the successful campaign and the results that prove it.
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Integrating CRM with Your Call Center
September 8, 2010
(11 a.m. PT / 12 p.m. MT / 1 p.m. CT / 2 p.m. ET)
Learn how Unity Health System has worked with LVM Systems in order to update and revamp their call center software. Through this webinar we will look at the changes Unity has implemented, including the re-launch of their training program. By utilizing LVM Systems software interface and their CRM database, Unity is properly providing relevant marketing information to each consumer that calls into their call center.
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Using Perceptual Profiles to impact Preventative Health
October 13, 2010
(11 a.m. PT / 12 p.m. MT / 1 p.m. CT / 2 p.m. ET)
Henry Ford Health System has for several years implemented a successful Preventative Health campaign. To further increase the campaigns success rate, Henry Ford researched their target audience and how introducing Perceptual Profiles would impact the dynamic messaging. Learn about the impact Perceptual Profiles and the different means of messaging had on this successful campaign.
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Promoting Diabetes Screenings with CRM
November 10, 2010
(11 a.m. PT / 12 p.m. MT / 1 p.m. CT / 2 p.m. ET)
Parrish Medical Center focuses on Healing experiences for everyone all of the time. It is for that reason that they felt it was important to reach out to individuals diagnosed with Diabetes and those at risk for diabetes. Using CPM's technology, Parrish Medical Center was able to speak directly to every individual based on their diagnosis or risk score and drive them to a screening and online risk assessment or to the award winning Diabetes Education Program at Parrish Medical Center.
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Utilizing CRM to Create a Hospital of the Future
December 8, 2010
(11 a.m. PT / 12 p.m. MT / 1 p.m. CT / 2 p.m. ET)
Palomar Pomerado Health is dedicated in bringing "the healthcare system of the future" to their community through innovation in both technology and services. They are currently in the process of building "the hospital of the future" and already lead the way in offering innovative technologies and services such as the 23andMe Personal Genome Service, daVinci Surgical System, Novalis TX Radiosurgery and the X-Stop IPD. Branding themselves as "the healthcare system of the future" has become a major initiative of Palomar Pomerado Health and with the help of CPM, they have been able to incorporate true CRM into one of their major branding campaigns. Through sophisticated targeting and messaging, Palomar Pomerado Health has gone beyond branding and works to not only change the perception of the system, but also drive downstream revenue to specific services.
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