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2006 Seminar Archive
Intelligent Healthcare Marketing Web Seminar Recordings
December 5, 2007
Senior Living Centers: Marketing Your Facility to Seniors and Their Families
Due to innovative technology and medical advancements, Americans are living longer and better lives. As the general population of seniors grows, the demand for senior centers and facilities continues to rise. Attend this seminar to discover how one healthcare system used CRM to market several senior living facilities within their hospital campuses.
October 24, 2007
Small Hospital Marketing Made Possible: Brought to You By CRM
Spending marketing dollars wisely is important to any healthcare organization, but when allocating a small hospital budget-marketing efficiently and effectively is crucial. Attend this seminar to learn how implementing a CRM solution can help small hospitals identify the correct target market and effectively reach the right individuals.
September 5, 2007
Marketing Men's Health: Attracting the Reluctant Patient Population
Men are traditionally healthcare avoiders. Marketing tactics for this audience should encourage them to take charge of their health. Find out how several healthcare organizations targeted their marketing efforts toward this reluctant patient population.
August 1, 2007
Realign Your Marketing Campaigns with Customized Newsletters
Customized, service-line specific newsletters are an effective way to reach patients and non-patients regarding key strategic service lines and relevant resources. Newsletters can do more than share the news - they should provide information that can help patients manage their health. Learn how one Indiana hospital implemented a service-line specific variable newsletter.
June 20, 2007
Patient Relationship Management: Fulfilling the Promise of One-to-One Communication
An automated patient relationship marketing program fulfills the promise of one-to-one communication. A successful program is executed by breaking communications into three categories for follow-up opportunity including channel management, service line management and qualified prospect management. Learn how a Baltimore regional health system implemented this comprehensive, successful campaign.
May 2, 2007
Using Multi-Service Line Marketing to Increase Volume and Revenue
Multi-service line marketing is a non-traditional way to reach patients and non-patients when paired with an innovative CRM solution. When multiple service lines are marketed as one initiative it allows an organization to capitalize on marketing dollars. Discover how a comprehensive CRM system helped one hospital identify patients with precision, track the effectiveness of marketing initiatives and increase volume and revenue.
March 28, 2007
Sleep Disorders: Sound Strategies for Filling Specialty Beds
Advancements in sleep disorder research and treatment has led many hospitals to open centers dedicated to diagnosing the millions of Americans who suffer from over 80 types of sleep disorders. Communicating to those at risk can educate potential patients and motivate them to call the center for more information or to make an appointment. This seminar will show how a Kansas health center utilized its CRM database to make sleep disorder acquisition personal and effective.
February 21, 2007
Appropriate Wound Care Improves Patient Quality of Life
Two main issues drive a person to seek or need wound care: pain of a lingering wound that won't go away, and the embarrassment of an unsightly and painful skin ulcer or infection. Wound care incorporates a personal touch of one-on-one care and specialized treatments and therapies to treat chronic wounds. Assisting patients to achieve better health is priority and targeting appropriate individuals through advanced CRM marketing efforts can heal a wound and help the bottom line. Hear one wound center's success story.
January 24, 2007
How CRM Enhances Your Brand
The presence of a strong CRM solution can enhance your existing brand or make the introduction of a brand much easier. And knowing how the elements of branding and direct marketing best complement the other can strengthen a hospital or health system's credibility and increase preference in the market space.
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