2006 Seminar Archive

Intelligent Healthcare Marketing Web Seminar Recordings

Wednesday, December 13, 2006
Vascular: Creating Awareness to Increase Services
In the past few years there has been a dramatic increase in the number of healthcare corporations offering vascular screenings. Hospitals have a distinct advantage over these companies, many who just screen and leave, but many consumers aren't aware of it. CRM techniques can bridge the awareness gap and increase opportunities for vascular services.

Wednesday, November 8, 2006
Urgent Care/ER: Maximizing the value of your Urgent Care Center for new patient acquisition and ER utilization
Urgent care centers and emergency rooms provide many opportunities for personalized marketing. Many health systems use their urgent care centers to drive new movers to seek them for care. Others use emergency room encounters to direct patients to primary care physicians. A comprehensive CRM database makes urgent care and emergency room acquisition personal and easy.

Wednesday, October 4, 2006
Physician Marketing: Strategies for Maximizing Potential and Profitability – Back by Popular Demand
As much as 80 percent of hospital patients come from physician referrals. Physicians are the lifeblood of a healthcare organization. Through physician marketing, organizations can build loyalty and capture market share. There are three approaches to physician marketing including physician to consumer, hospital to physician and physician to physician. Learn the essential elements of each approach and how it all begins with a solid foundation of strategic information.

Wednesday, August 30, 2006
Bariatrics: Strategies for Delicately Marketing this Lucrative Brand
An increasing number of hospitals have added gastric bypass and lap-band surgeries to their service offerings as the procedures have become safer and grown in popularity. The sensitive nature of obesity, however, makes marketing bariatric services a challenge. Using CRM, hospitals can identify patients with precision and track the effectiveness of their marketing initiatives.

Wednesday, July 26, 2006
Orthopedics: Adjusting Your Marketing Mix
Orthopedic services today are utilized by the young, the old and everyone in between. As the face of orthopedic care changes, it's important to analyze who is using your services to ensure your marketing efforts are in line with patients yielding the most value to this area of care.

June 21, 2006
New Movers: Greeting Newcomers, Gaining Patients – Back by Popular Demand
New movers programs are a core communication strategy for healthcare organizations looking to acquire new patients and lock out the competition. Learn essential elements of a new movers campaign to increase patient acquisition rates and track campaign effectiveness.

May 17, 2006
Oncology: Driving Patients to Prevention, Detection and Action
Effectively marketing cancer services can be a challenge. How do you target the right individuals and with what message? Today's predictive modeling techniques have eliminated this challenge, enabling healthcare marketers to identify those at highest risk, drive them to screenings and increase likelihood for treatment, if and when it is needed.

Apr. 12, 2006
Women's Specialty Services: How to Market to the Healthcare Decision Maker
Women often are the healthcare decision makers for their families. Thus, it's vital to win the preference of women. Driving women to your specialty services, such as varicose vein surgery, incontinence treatment and gynecology, gains the loyalty of an entire family.

Mar. 1, 2006
Proving the Financial Impact of Your Marketing Programs – Back by Popular Demand
Traditional measurement techniques may not be entirely accurate, and are potentially short-sighted in proving the financial impact of your marketing campaigns. Harness CRM to prove what business is a direct result of marketing efforts.

2008
2007 Archive
2006 Archive
2005 Archive
2004 Archive