2005 Seminar Archive

Intelligent Healthcare Marketing Web Seminar Recordings

Dec. 7, 2005
Making Predictive Segmentation Work for You
In addition to building service line business, healthcare marketers often must develop donor relationships. This seminar explains how by using predictive segmentation, a sophisticated combination of mathematics, health variables, disease categories and demographics, you can capture the business you need, where you need it.

Oct. 26, 2005
Physician Marketing: Strategies for Maximizing Potential and Profitability
As much as 80 percent of hospital patients come from physician referrals. Through physician marketing, organizations can build community loyalty and capture market share. There are two approaches to physician marketing. One is physician to consumer. The other is hospital to physician. Learn the essential elements of both approaches and how to create a platform for a successful program.

Sept. 20, 2005
Event Trigger Marketing: Enhance Loyalty, Expand Relationships
How often have you sent messages to your patients based on your need to promote a new service or product rather than their needs? Make your patients' needs the center of your communication strategy. This seminar explains the essential elements of event trigger marketing so that you can reach patients at times when they are most likely to respond.

Aug. 16, 2005
Determining the Value of Your Patients
Determine how much your organization can afford to acquire a new patient by calculating the lifetime value of your patient portfolio. See how lifetime value enables you to justify an initial loss of money when acquiring new patients by predicting future utilization. In addition to acquisition justification, lifetime value also offers a more effective way to target your high value patients.

July 27, 2005
Blogs in Healthcare - Healthy Hype?
Consumers have embraced Web logs, or blogs, to share their thoughts and ideas. Businesses are blogging, too. Learn if blogging is something healthcare providers should embrace or avoid.

June 22, 2005
New Movers: Greeting Newcomers, Gaining Patients
New movers programs are a core communication strategy for healthcare organizations looking to acquire new patients and lock out the competition. Learn essential elements of a new movers campaign to increase patient acquisition rates and track campaign effectiveness.

May 3, 2005
CRM: The Strategy that Connects Marketing, Planning and Finance
Too often marketing, planning and finance are disjointed activities. Discover how CRM enables organizations to perform sophisticated market research, operationalize goals into results-oriented marketing campaigns and effectively measure results proving return on investment.

March 31, 2005
Proving the Financial Impact of Your Marketing Programs
Traditional measurement techniques may not be entirely accurate, and are potentially short-sighted in proving the financial impact of your marketing campaigns. Harness CRM to prove what business is a direct result of marketing efforts.

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