2004 Seminar Archive

Intelligent Healthcare Marketing Web Seminar Recordings

Dec. 16, 2004
PRM Strategies and Lessons Learned: Where We Go From Here
A wrap-up of the strategies and tactics used to get better results and return on your investment in physician and patient relationships in 2004 and an examination of market trends and modifications for 2005.

Nov. 16, 2004
New Tactics in Service Line Marketing
Service lines are key to attracting and retaining patients. Discover how to highlight and build service line programs based on market research and patient segmentation through case studies.

Oct. 7, 2004
Getting and Retaining Customers in a Multi-Channel World
Are you making the most of multiple communications channels? Find out how to integrate all of today's channels, from snail mail to wireless Internet, into your overall plan for superior patient relationships.

July 29, 2004
Using Your PRM System for Planning
If you thought PRM was just a fancy list selection or mailing program, think again. PRM actually is a sophisticated market planning solution that you can use in all of your efforts from finding opportunities, conducting feasibility studies, and setting goals to implementing campaigns.

June 10, 2004
The Power of Prediction
Increase the impact of your messages and their response by seeing your market in a whole new light. Harness the power of predictive segmentation to highly target each campaign audience and your message for more efficiency and return.

May 11, 2004
Measuring Marketing ROI
There's nothing like a good bottom line, but you've got to be able to prove it. Tracking and control groups are the only way to show the true results attributed to your marketing campaigns. Learn how to establish control groups and tracking systems to prove your worth.

April 8, 2004
Learning to Like Your Database
Your data is the foundation on which all of your marketing strategy and results depend. Learn how to like your database and how your marketing efforts will never be the same.

March 2, 2004
One-to-One Marketing and the Power of PRM
More than 75 to 80 percent of your revenue comes from individuals who have visited your organization in the last two years. Find out why Patient Relationship Management (PRM) is the perfect personalized strategy for reaching your best audience - your patients.

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