Goals, objectives, strategies and tactics. CPM's Web seminars give you the tools you need to align your marketing activities and prove your value. In each of our Web seminars, we demonstrate the best practices of healthcare marketing and we feature case examples showing the results.

From the convenience of your office, log on and plug in your marketing strategies with these complimentary Web seminars. Click on the seminar to view the recording.

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Intelligent Healthcare Marketing Web Seminar Recordings

June 10, 2009
Connecting with Patients for a Lifetime: The Value of a Sustained Screening & Immunization Campaign to Increase Patient Loyalty
Most healthcare organizations include the promotion and achievement of community wellness in their mission. To achieve this objective, a set of basic or "lifetime" communications help inform patients and other members of the community about ways they can maintain and improve their health. This session will follow one major health system in the Carolinas through a multi-year campaign aimed to increase physician utilization, improve patient health and lower costs. Learn how they have built the program over a five year period to include more than 400 participating physicians and 90 practices.

April 8, 2009
Instant CRM™: Communicating with Patients Across Multiple Touch Points
There are more ways to communicate with patients today than ever before. We communicate with patients face-to-face, in advertisements, on the Web, over the phone and in the mail. But keeping our messages consistent throughout all those mediums can be challenging. In response, CPM Marketing Group created Instant CRM™, a new interactive Web service that delivers real-time, personalized CRM communications by interactively and incrementally controlling the content displayed on your Web site and on call center screens. Attend this session to learn more about linking your messages through your Web site and call center to create an individualized user experience.

March 11, 2009
Keeping the Patients You Really Want
In tight economic times, the practice of following up with your highest-value patients after a recent visit is more than a nice-thing to do…it can be extremely profitable. So profitable, in fact, that the ROI from a properly developed follow up strategy can effectively "fund" your less successful acquisition efforts. Triggered relationship management tactics provide BOTH enhanced Lifetime Value potential, as well as short-term return on investment.

In this session, attendees will learn how a multiple hospital system turned the concept of a simple thank you or follow up educational packet into a methodical, revenue-generation tactic that leverages all of the best qualities of a Customer Relationship Management database.

February 18, 2009
Health Screenings + CRM = Success
Screenings are becoming a popular way of providing potential patients a medical style encounter, while simultaneously generating down stream revenue that can drive a particular service line. The right call to action can make a significant difference in the success of a CRM campaign. Find out how CRM can help make screenings the right call to action and how to utilize screenings as a marketing tool within your organization.

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