Goals, objectives, strategies and tactics. CPM's Web seminars give you the tools you need to align your marketing activities and prove your value. In each of our Web seminars, we demonstrate the best practices of healthcare marketing and we feature case examples showing the results.

From the convenience of your office, log on and plug in your marketing strategies with these complimentary Web seminars. Click on the seminar to view the recording.

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Intelligent Healthcare Marketing Web Seminar Recordings

October 15, 2008
Spheres of Influence
For years we have been told that if you want to successfully market healthcare services you must focus on women. CPM Marketing Group tested that theory with some groundbreaking research into the influence exerted by individuals based on gender, age, income and other factors. While the results indicate that women, in fact, do exert more influence on average, other factors significantly change the previously held assumptions concerning marketing to women. Find out more about this research and what it can tell you about the best ways to reach healthcare decision-makers and influencers.

September 10, 2008
Bariatrics Take 2
An increasing number of hospitals have added gastric bypass and lap-band surgeries to their service offerings as the procedures have become safer and grown in popularity. The sensitive nature of obesity, however, makes marketing bariatric services a challenge. This Web seminar discusses the experiences of several CPM clients who have learned the pros and cons of using CRM to identify potential gastric bypass and lap-band surgery patients.

August 13, 2008
Women's Health: Specialized Newsletters
Understanding the most effective method to help women make better healthcare decisions for themselves and their families is essential. This seminar highlights how a leading, nonprofit health system utilized dynamic printing capabilities to communicate to women and drive business through personalized newsletters.

July 9, 2008
Mining New Patients
Obtaining new patients is challenging for any hospital - no matter the market. A Northwest health system sought to build loyalty by reaching out to first-time patients. During this seminar learn how to capture a greater share of new households through intelligent, CRM channels.

April 23, 2008
Increase Household Loyalty, Boost Market Share
Using a CRM system, organizations are able to determine the feasibility of building a loyal household, not just a loyal patient, by examining current patient populations. This seminar unveils how an Indiana-based clinic increased conversion of non-patients living in patient households.

March 12, 2008
Foundation Marketing: Maximizing CRM
Attend this seminar to hear proven success stories on utilizing CRM data and analysis to enhance foundation marketing campaigns. The most willing donors are those who have donated in the past; therefore, it is important to ask these individuals to give again. The impossible "get" is acquisition of new donors. This session explores how a predictive modeling system can identify first-time donors and allow organization's to choose the best targets within their existing CRM database.

February 6, 2008
Marketing by the Dashboard Lights
CPM Marketing Group created its Internet based solution, the Performance Monitoring Dashboard, to effectively track campaigns for all marketing initiatives in one comprehensive system. Attend this seminar to hear one organization's perspective on the tool and how it enhanced the ability to track in-house and vendor provided marketing activities including direct response, Web and call center activities.

2008
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