For further information contact:
James Hallick or John Hallick
CPM Marketing Group
800-332-2631, Ext. 221
sales@cpm.com
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Press Contact:
Samantha Cherney
CPM Marketing Group
800-332-2631, Ext. 237
scherney@cpm.com
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March 10, 2010
Oh My Aching Joints
Trinity Mother Frances Health Systems located in Tyler, TX, has implemented and garnered great success in the realm of specific joint replacements. Through this webinar, learn how Trinity Mother Frances created and executed a multi-drop joint campaign in order to increase market share and drive patient volume for hip and knee replacements.
Ask The Expert: Are Customer Relationship Management Initiatives Finally Gaining Traction in Healthcare?
This two part series discusses the emergence of customer relationship management (CRM) in the healthcare world. CPM's President and CEO, John Hallick, discusses the current state of CRM in the healthcare industry and what we can expect in the future. Read the full article featuring CPM in the July and August 2008 issues of eHealthcare Strategy & Trends.
Marketing da Vinci® Divinely: Smart Criteria, Wives & Gourmet Coffee
Little Company of Mary Hospital needed men to pay attention to its message about a new prostate cancer procedure—the da Vinci® Prostatectomy. With nine hospitals competing in one service area thinking strategically is a necessity. Little Company of Mary has a distinct advantage to its competitors—the purchase of the only da Vinci Surgical Robot used for prostate cancer surgeries in the primary and secondary service areas. During this three step campaign—target audience criteria, calls-to-action and creative changed with each mailing, each time with better results and on a relatively small budget. Read our newest case study.
Discover Patient Loyalty
Measuring patient loyalty can help determine a particular marketing campaign's impact on an individual's future behavior. Increased loyalty equates to a hospital's likelihood of retaining an existing or prospective patient. The long term viability of any business lies in the retention of its customers. CPM has released a white paper on its Patient Loyalty Study. Click here to explore CPM's loyalty study methodology, the loyalty predictive model and the benefits of identifying and measuring loyalty within a healthcare organization.
Using Innovative Strategies to Enhance Marketing Initiatives
Our winter issue of CRM Health Lines features articles on physician marketing and how CRM allowed one organization to implement a creative campaign to promote the da Vinci® Prostectomy. Click here to read these stories and more.
CPM Marketing Group Earns SIAA Merit Award
CPM Marketing Group earned a merit award from the Service Industry Advertising Awards for its innovative marketing campaign on behalf of Genesis Health System. The award recognized the new approach that CPM Marketing Group took with Genesis Health System's New Movers campaign.
SIAA specifically recognizes the achievements of the service industry. A national panel of judges evaluated and rated nearly 1,200 entries in 12 groups and 27 categories. Entries were judged on execution, creativity, quality, consumer appeal and overall breakthrough advertising content. SIAA recognizes the creativity and communication accomplishments of the service industry.
Click here to read more about our awards.
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