December 3, 2008
Marketing Retail Clinics: A Cutting Edge Approach
Many hospitals and physicians are resisting the idea of housing retail clinics. Attend this seminar to learn how one health system in southern California embraced this idea and used its CRM system to target the ideal patient population and increase brand awareness.

To Reach Men, Talk to their Wives
Hundreds of Starbucks gift cards and a slight change to its marketing materials helped one Illinois healthcare facility turn around a marketing campaign with lackluster results. Read the full article featuring CPM in the January 2008 issue of Healthcare Marketing Advisor.

Marketing da Vinci® Divinely: Smart Criteria, Wives & Gourmet Coffee
Little Company of Mary Hospital needed men to pay attention to its message about a new prostate cancer procedure—the da Vinci® Prostatectomy. With nine hospitals competing in one service area thinking strategically is a necessity. Little Company of Mary has a distinct advantage to its competitors—the purchase of the only da Vinci Surgical Robot used for prostate cancer surgeries in the primary and secondary service areas. During this three step campaign—target audience criteria, calls-to-action and creative changed with each mailing, each time with better results and on a relatively small budget. Read our newest case study.

Discover Patient Loyalty
Measuring patient loyalty can help determine a particular marketing campaign's impact on an individual's future behavior. Increased loyalty equates to a hospital's likelihood of retaining an existing or prospective patient. The long term viability of any business lies in the retention of its customers. CPM has released a white paper on its Patient Loyalty Study. Click here to explore CPM's loyalty study methodology, the loyalty predictive model and the benefits of identifying and measuring loyalty within a healthcare organization.

Using Innovative Strategies to Enhance Marketing Initiatives
Our winter issue of CRM Health Lines features articles on physician marketing and how CRM allowed one organization to implement a creative campaign to promote the da Vinci® Prostectomy. Click here to read these stories and more.

CPM Earns Aster Award for Fifth Consecutive Year
For the fifth consecutive year, CPM Marketing Group was awarded two Aster Awards for innovative marketing campaigns. A gold award was given to Bronson Healthcare Group, Kalamazoo, MI, for a New Movers Campaign and a silver award was given to Providence Everett Medical Center, Providence, WA, for a Sleep Disorder Campaign.

The Aster Awards is a national medical marketing awards program allowing healthcare organizations and advertising agencies to compete against similarly sized competitors from across the nation. The annual awards contest accepts entries designed, printed and/or distributed the previous year that are judged for the possibility of receiving a Gold, Silver, Bronze or coveted Judge's Choice award.

Click here to read more about our awards.

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