How it Works
How often have you sent messages to your patients based on your need to promote a new service or product rather than their needs?
Make your patients' needs the center of your communication strategy with Lifetime ConnectionsTM for Physicians. The program begins with the things people need to do to maintain and improve their health--such as getting immunizations and screenings at the recommended time--and then developing a goal or schedule for encouraging compliance. Variable digital color imaging allows you to tailor each marketing communication for each individual in your community. See Example.
Lifetime Connections for Physicians are only sent to those people who need or would be interested in services or events. Patient messages are based on immunization and screening schedules, as well as information in the Customer Relationship Management database, including age, sex and health profile. For example, communications for infant immunizations at two months (DTaP, Hib and IPV) would be sent to parents within one month of their child's second month, whose infants have not yet had these immunizations. The technology even gives the ability to exclude parents of certain infants that were not normal newborns.
Together with CPM Marketing Group, you can create two-way communications between you and your patients with sophisticated relationship management techniques.
Lifetime Connections for Physicians consists of:
- Important messages about wellness and satisfaction such as education and new movers programs, patient satisfaction and outcome surveys.
- Mailings triggered by need and data such as age, sex and health profile, so the most relevant messages are sent to the most appropriate individuals.
- All these possibilities are accessible in a Web-based application from any Internet terminal.
Lifetime Connections for Physicians is designed to:
- Communicate with each patient uniquely about relevant health information.
- Track your communication return on investment.
- Be easy to implement and use.
- Be the "hub" of a total CRM marketing strategy.
- Support your mission of community wellness and provide the best possible care to your patients.
Find out more
Let Lifetime Connections for Physicians take you step-by-step through the process of uploading your photo, signature and patient records. Let us establish a schedule for the personalized, event triggered mailings.
Try the program today, email marketing@cpm.com or call us at 800-332-2631, ext. 221.
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