Following is a list of key articles featuring Customer Potential Management and our market solutions. For a free reprint of an article, please contact us by email or call us toll-free at 800/332-2631 ext. 221.

"To Reach Men, Talk to their Wives," Healthcare Marketing Advisor, January 2008

"Sleeping Through the Night," Healthcare Marketing Report, October 2007

"Mammography: More Than A Reminder Postcard," Healthcare Marketing Report, October 2007

"Devising Strategies, Metrics to Build Your Program," Healthcare Marketing Advisor, October 2007

"Urgent Care Centers Keep Spreading the Message," Healthcare Marketing Report, June 2007

"Battle of the brands: Hospitals are increasingly turning to customer and patient relationship management technologies to shape marketing campaigns and evaluate their effectiveness," Government Health IT, April 2007

"CRM can change your marketing plan for the better," Healthcare Marketing Advisor, April 2007

"How CRM Reinforces the Brand," Data Points, April 2007

"Determining Lifetime Value of Your Patients," Society for Healthcare Strategy & Market Development, March 2007

"Healthcare Firm Uses Data to Get Personal," 1 To 1 Weekly, March 2007

"Benefits of an Innovative CRM Solution for Health Care Organizations," Data Points, December 2006

"Benefits of an Innovative CRM Solution for Health Care Organizations," DM Direct, November 2006

"Retail can drive consumers, profits back into your system," Consumer Driven Healthcare, March 2006

"Capturing Patients Early: When and How?" Strategic Health Care Marketing, January 2006

"Cancer Services: St. John Health," Marketing Healthcare Today, November/December 2005

"Using I.T. to Find the Right Customer," Health Data Management, October 2005

"Customized, Interactive Communications Drive Marketing and Web Strategy at Mid-Atlantic Health System," eHealthcare Strategy & Trends, September 2005

"CRM Works Just Fine to Promote Physician Referral in Arkansas," Physician Referral & Telephone Triage Times, August 2005

"For The People, By the People," Healthcare Informatics, August 2005

"Heart to heart; Hospital raises awareness of heart disease with DM," Marketing News, July 15, 2005

"Direct Mail Keeps Up With the Times," Healthcare Marketing Report, July 2005

"CRM: From Evolution to Revolution," Spectrum, July/August 2005

"Strategic Marketing for Strategic Growth," Data Points, Summer 2005

"Women's Cardiac Services: Port Huron Hospital," Marketing Healthcare Today, July/August 2005

"New Applications of CRM Technology are Multiplying," Health Data Management, June 16, 2005

"Seeing patients as customers," Quirk's Marketing Research Review, June 2005

"Improving the Financial Impact of Your Call Center," AnswerStat, June/July 2005

"White Paper: Improving Your Payer Mix," DM News - iMarketing News Daily, May 16, 2005

"Building Excitement for CRM: Unique Challenges Require Unique Solutions," Data Points, Spring 2005

"2nd Dose Readied for MI Hospital Effort," DM News, May 9, 2005

"Hospitals wrestle with changes wrought by new consumer market," Consumer Driven Healthcare, May 2005

"CRM Software Helps Identify Heart Disease Patients," CRM Buyer, April 21, 2005

"Firm Helps Women Seek Preventive Care," Wisconsin State Journal, April 12, 2005

"Welcome Wagon: Establishing a Control Group can Help Measure New Mover Recruitment Efforts," MHS, Spring 2005

"Better Facility Design Leads to Better Health Care Outcomes," Health Care Strategic Management, February 2005

"White Paper: Proving the Value of CRM," HMT e-News, February 2005

"Providers demonstrate CRM's versatility, revenue effect," COR Health, February 11, 2005

"Building a Better Physician Marketing Program," Data Points, Winter 2005

"Marketing Your Services to the Employer Community," Healthcare Marketing Report, January 2005

"White Paper: You Are What You Market," HMT e-News, January, 2005

"Advocate achieves double-digit response with patient retention plans," Managed Care Weekly Digest, December 20, 2004

"Advocate achieves double-digit response with patient retention plans," Health & Medicine Week, December 20, 2004

"CRM Grows Up," Health Management Technology, December 2004

"Making CRM Work for Healthcare," Advance Newsmagazines, December 2004

"Future Forecasts: Predictive Models Help Foretell Patients' Needs," Marketing Health Services, Winter 2004

"Hit your target: Strengthen Patient Relationships with Strategic Planning, Marketing," MGMA Connexion, November/December 2004

"Providers Help Physicians Strengthen Patient Relationships for Increased Volume, Revenue," Marketing Healthcare Today, November 2004

"Inova Health System's direct marketing increases volume, generates strong ROI," The Cardiovascular Watch, October 8, 2004

"Personalized, targeted approach yields strong response, significant ROI," Consumer Driven Healthcare, October 2004

"Inova uses Database to Identify and Reach Populations at Higher Risk of Cardio Diseases," Health Care Strategic Management, October, 2004

"Health Care Organizations Turn to CRM to Cure Their Ailing Customer Strategies," Customer Relationship Management, October, 2004

"Inova Mailers Take Response to Heart," DM News, September 27, 2004

"White Paper: Improving Revenue by Improving the Payer Mix," HMT eNews, September, 2004

"Vertical Focus: Healthcare Organizations Turn to CRM to Cure Their Ailing Customer Strategies," CRM Magazine, September, 2004

"PRODUCT LINES: Understanding Product Lines," HealthLeaders Fact File, September, 2004

"Make It Personal," Marketing Health Services, Fall 2004

"Healthcare Market Strategy Guide 2004," COR Health, Fall 2004

"Developing Patient-Based Marketing Strategies," Healthcare Executive, September/October 2004

"Focus on what you do best: Service line marketing," DataPoints, Fall 2004

"Control Group Comparison Shows $126,208 Net New Movers Revenue," CRMdirectory.com, August 2004

"Mailers Sustain Hospital's Leadership," DM News, July 06, 2004

"CRM Increases Orthopedic Utilization," Health Management Technology, eNews, July 2004

"Refining the Art of Knowing Your Patients, Customers," DataPoints, Summer 2004

"Putting CRM to Work for Better Planning, Strategy and Value," Spectrum, May/June 2004

"Healthcare Relationship Management Depends on Tailored Database," Healthcare IT News, eConnect, May 2004

"Timing is Everything. Three healthcare providers get results by reaching out to patients at the right time." Marketing Health Services, Summer 2004

"Predictive Modeling in Health Care Customer Relationship Management, Part 1--CIM Applications," Strategic Health Care Marketing, May 2004

"Integrate CRM into healthcare strategy," Marketing News, May 1, 2004

"Inova Tackles Training to Ensure CRM Success," Information Today, May 2004

"Directing Your Caller to Health Resources Through a Predictive Segmentation Model," Physician Referral & Telephone Triage Times, April 2004

"Data Tools Offer One-to-One Options for Reaching Consumers," Healthcare Marketing Report, March 2004

"Smart cards cultivate loyalty, reduce paperwork," Consumer Driven Healthcare, March 2004

"Patient relationship management finds ROI," The Wise Marketer, February 21, 2004

"Budget Crisis Leads Marketers to Use PRM System," Healthcare Marketing News, February 11, 2004

"Marketing on the Net: Sites you can't do without," COR Healthcare Market Strategist, February 2004

"Powerful new tool conveys risk, facilitates early intervention," Disease Management Advisor, January 2004

"Health plans can stay ahead of the market curve with CRM," Managed Healthcare Executive, January 1, 2004

"Tip of the Iceberg. Chicago health system uses database and analytics software to save its call center and increase its business via targeted campaigns," Health Management Technology, November 2003

"New Applications of CRM Technology are Multiplying: customer relationship management software is helping improve service, cut costs and target marketing efforts," Health Data Management, November 2003

"Patient contact solutions address challenges," Healthcare IT News, November 2003

"Marketing Campaign Results in ROI of More Than $240,000 for Healthcare Provider," Healthcare Marketer's Executive Briefing, October 2003

"Putting Patients First. Relationship management helps boost market share," Marketing Health Services, Fall 2003

"DuPage Health call center wards off the budget axe," 1 to 1 Magazine, September 2003

"Technology and Patients. A Winning Combination," MarketingPower.com, Fall 2003

"Budget Crisis Leads Marketers to Use PRM System," Healthcare Marketer's Executive Briefing, September 2003

"How Relationship Management Can Change Your Work and Results," MHA Data Points, Fall 2003

"Putting Patients First," MarketingPower.com, Fall 2003

"Online CRM: on to the next level," Medicine on the Net, July 2003

"Targeted communications can build hospital's patient base," Profiles in Healthcare Marketing, July/August 2003

"Patient Disease Index from CPM," Quirks Marketing Research Review, June 2003

"Marketing Data Not Affected by HIPAA," Healthcare Marketer's Executive Briefing, June 2003

"How to Avoid Bad Publicity Under HIPAA," Healthcare Marketer's Executive Briefing, June 2003

"HHS Lays Out HIPAA Enforcement," Health Data Management, June 2003

"CPM Marketing Group Announces Alliance for Healthcare Technology," Wisconsin Technology Network, May 14, 2003

"Disease Management Tool Acts as Warning System," For the Record, May 5, 2003

"Predictive Segmentation Points to Better Identification," HealthLeaders, May 2, 2003

"Closing the gap in market share," healthcare financial management, May 2003

"Direct Mail--Does it Work?," Healthcare Marketing Today, May/June 2003

"Community Health Network finds success with customer relationship management pilot project," Health Care Strategic Management, April 2003

"CRM data security: A matter of technology and policy," Healthcare Leadership Review, April 2003

"CPM Helps Physicians Group with New Kind of House Call," DM News Direct, March 21, 2003

"Comparing Predictive Segmentation and Cluster Codes to Select Marketing Lists," dataWarehouse.com, March 10, 2003

"Update on HIPAA: Impact on Healthcare Marketing," Healthcare Marketing Report, March 2003

"CRM Translates to Improved Market Share, Increased Revenue for Health System" Spectrum, March/April 2003

"Health System Tests CRM Database," Profiles in Healthcare Marketing, March-April 2003

"Arkansas Health System Uses CRM and Target Marketing to Grow its Business," Health Management Technology, February 2003

"CRM Data Security: A Matter of Technology and Policy," COR Healthcare Market Strategist, February 2003

"Digital Print Mailers Bring Patient Visits for Health Network," DM News, January 2003

"How A Hospital Marketing Program Hit Its ROI Target," Healthcare Marketer's Executive Briefing, December 2002

"Warming Up To CRM," Healthcare Informatics, November 2002

"Health Care Communications in the Age of HIPAA," advance Online Editions for Health Information Executives, November 2002

"Advocate Health Care moves to personalized Web marketing approach," Internet Healthcare Strategies, November 2002

"Privacy Rule Finalized by HHS Will Impact Marketing Practices, Experts Say," Healthcare Marketer's Executive Briefing, October 2002

"Boosting the Bottom Line with CRM," Marketing Health Services, Fall, 2002

"Indiana hospital test drives customer relationship marketing," Consumer Driven Healthcare, September 2002

"Where do we go from here? Some new twists on the road to HIPAA compliance," Marketing Health Services, Fall 2002

"CRM Remedy," DIRECT, August 2002

"Viewpoint: Responding to Market Trends with Predictive Segmentation," Health Management Technology, August 2002

"Marketing Solution Generates High ROI for Health System," Healthcare Marketer's Executive Briefing, July 29, 2002

"Customers at Heart of New Relationships," Health Data Management, July 2002

"Newcomer Campaigns Hit Home," Healthcare Marketing Report, July 2002

"Marketing Group Expands Predictive Index," For the Record, May 6, 2002

"Executive Profile--John Hallick," In Business Madison, April 2002

"Case study: From Web presence to interactive portal," Medicine on the Net, April 2002

"CPM Buys Employee Health Services Provider," DM News, March 7, 2002

"Getting Returns for the Sender," Health Data Management, March 2002

"A Spoonful of Sugar: How to Turn Marketing Challenges Into Opportunities," Healthcare Marketers' Executive Briefing, March 2002

"CRM Data Security: A Matter of Technology and Policy," For the Record, February 25, 2002

"Nine Top Tech Trends--Serving Stakeholders Catches on Enterprisewide," Healthcare Informatics, February 2002

"Preparing for HIPAA" HealthLeaders Fact File, HealthLeaders, February 2002

"Bringing Cardiology Services to a New Market," Marketing Health Services, Spring 2002

"Health Care Gets Personal," Marketing Health Services, Spring 2002

"Positive member relationships can help boost the bottom line," February 2002, Managed Healthcare Executive

"CRM Solutions Outlook: A Look Across Vertical Markets," Gartner, Inc. 2001

"MedStar Health Takes a Stab at CRM," Strategic Health Care Marketing, January 2002

"Advocate Health Care Expands Service," For the Record, December 10, 2001

"Question and Answer: HIPAA Follow-Up," Physician Referral & Telephone Triage Times, December 2001

"Advocate Health Care Launches Personalized Portal," Internet Healthcare Strategies, December 2001

"Will Database Marketing Work in Healthcare?" Marketing Health Services, December 2001

"Experts Embrace Wellness as Marketing Theme," Healthcare Marketing Report, December 2001

"MedStar Uses Web CRM to Drive Response," iMarketing News, November 28, 2001

"HIPAA Privacy Regulations Can Guide, Strengthen Marketing Efforts," Healthcare Marketing Report, November 2001

"Healthcare system gets the message to its patients" SearchCRM, October 24, 2001

"Chicago Healthcare Network Sets Up Personalized Portal" CRMDaily.Com, October 18, 2001

"The ABCs of CRM, How to Get Started" Strategic Health Care Marketing, October 2001

"Customer Relationship Management Comes of Age for Physicians" Group Practice Journal, October 2001

"Managing Relationships: An Indiana hospital's marketing and I.T. departments join forces to measure and grow the organization's customer base" Health Data Management, October 2001

"CRM Strategies Need to Be Deployed Not Just Discussed" Healthcare Marketer's Executive Briefing, September 2001

"Marketing Measurability: Johnson Memorial's Prescription for Business Health" AccuTips e-newsletter, September 2001

"ROI Challenge: Marketing in a Slowing Economy" AccuTips e-newsletter, September 2001

"Sounding Board--Database Technology Solutions" Electronic advance for Health Information Executives, August 28, 2001

"Will Database Marketing Work in Health Care?" Marketing Health Services, Fall 2001

"HIPAA Clarifies What You Can Mail to Consumers Under What Conditions" Physician Referral & Health Information Update, August 2001

"A Healthy Start: Offering newcomers advice when they arrive can create customers for life" Marketing Health Services, Fall 2001

"Is CRM for Real?" HealthLeaders, August 2001

"A Different Kind of Data Mining Predicts Who Will Need Health Care" For the Record, July 9, 2001

"Magnet, Kit Help Give Added Pull" DM News, July 9, 2001

"FHS gets healthy by targeting women; a hospital goes a courtin'" Marketing News, July 2, 2001

"Value, Personalization, Connections Drive Successful Health Portals," eHealth Marketing and Branding: Power Tools for Capturing Market Share, July 2001

"'Data Makes Sense' (CPM's DSS WorkBench 3.0)" Health Management Technology, July 2001

"The CRM Health Portal: Personal Patient Pathway for Better Health Management," eHealth Marketing and Branding: Power Tools for Capturing Market Share, July 2001

"CRM tool helps hospital achieve 185 percent ROI on 'newcomer' marketing campaign" Advisory Board Weekly Marketing and Planning Watch, June 26, 2001

"CPM Expands Its Services to Include a Core Communications Program" Physician Referral & Health Information Update, June 2001

"Value, Personalization, Connections Drive Successful Health Portals," eHealth marketing and Branding: Power Tools for Capturing Market Share, June 2001

"DSS WorkBench^TM 3.0" For the Record, June 11, 2001

"Breaking Through Language Barriers: Spanish interactive tools can help build customer relationships" Marketing Health Services, Summer 2001

"Analytics and the Data Warehouse" Health Management Technology, June 2001

"HIPAA Compliance" Pharmaceutical Executive, June 2001

"Health2Work- Panning for Profits" Modern Physician, June 2001

"Segmentation Tools Help Predict Patient Needs" Quirks Marketing Research Review, June 2001

"Patient Privacy in an Information Age: Implementing HIPAA in Customer Relationship Management Programs" was announced in the May 9, 01 issue of ADVANCE for Health Information Executives e-newsletter.

"CRM Helps Hospital Increase Usage and Revenues," Target Marketing, May 2001

"eHealth Marketing and Branding: How To Capture Market Share," Health Intelligence Network, May 2001

"CRM program compliance with HIPAA" For the Record, May 2001

"Interactive Spanish-Language Health-Risk Assessment Helps Reach a Minority Population," Prensa Latina, Issue 1, 2001

"HIPAA Privacy Regulations: The Impact on Customer Relationship Management," Society for Healthcare Strategy and Market Development of the AHA, April, 2000

"CPM and Northwest Health Energize Alliance.Con Audience with Health Partnership Model," posted on NewsEdge Corporation and www.saleslobby.com, April 11, 2001

"Campaign's ROI is Picture of Health," DM News, March 29, 2001

"Data Warehousing, CRM and the Healthcare Industry," For the Record, March 19, 2001

"Healthcare: A Market Ripe for Personalization?" 1to1 Personalization, March/April 2001

"Doing Risk Assessment Without Clinical Data," Data Strategies & Benchmarks, March 2001

"HIPAA Privacy Regulations: What Marketers Need to Know" Strategic Health Care Marketing, March 2001

"CPM Places Health Risk Survey on Palm Device," Mobilevillage.com, February 28, 2001

"CPM Makes Survey Available via Wireless," ChicagoLocalbusiness.com, February 28, 2001

"CPM Takes Health Risk Assessment Form Wireless," CRM Daily News, February 28, 2001

"Index Looks to Raise Response Rates," DM News, February 19, 2001

"CPM Corporation Announces Hospital-Employer Strategy," For the Record, February 8, 2001

"Benefits of Event-Driven CRM in Healthcare, Part 2," dmDirect, 2/2/01

"Customer Relationship Management: New applications promise the dual benefits of more revenues and healthier patients," Healthcare Informatics, Feb. 2001

"CRM Health Portal Becomes Touch Point for Self-Service, Improved Satisfaction," eHealthcare Market Reporter, February 2001

"Improving Patient Satisfaction, Health Management with the Personal Health Portal," The Alliance Report, February 2001

"The Power of Privity," Healthcare Marketing Report, February 2001

"Featured white paper, 'The CRM Health Portal Personal Patient Pathway for Better Health Management'," CRMCommunity.com, 1/31/01

"Benefits of Event-Driven CRM in Healthcare, Part I," dmDirect, 1/26/01

"Outdoor/Transit, Direct Mail," 17th Annual Healthcare Advertising Awards Yearbook, 2000

"CPM Corporation Announces its Health2Work Program," www.crmcommunity.com, December 13, 2000

"Personalize Web Portals to Improve Patient Satisfaction," iMarketing News, 12/11/00

"CPM Corporation Releases Interactive Health Risk Assessment," For the Record, December 11, 2000

"CPM Corporation Announces Hospital-Employer Strategy to Reduce Healthcare Costs," www.saleslobby.com, December 6, 2000

"HRA Campaign Reveals Patients' Reluctance to Embrace the Web," eHealthcare Market Reporter, December 2000

"DTC Strategies Target Compliance," Pharmaceutical Executive, 12/1/00

"Silver Cross Hospital goes online with health risk assessment," Internet Healthcare Strategies, December 2000

"CPM Corporation Announces CRM Health Portal to Enhance Patient Relationships," For the Record, November 13, 2000

"Product Review: DSS Communicator," DM Review, November 2000

"Database Strategies 2000," 1to1 Marketer Insight Report, November 2000

"NW Health unleashing Personal Health Portal," Northwest Arkansas Business Journal, Vol. 4, No. 5, October 16, 2000

"Consumer Healthcare Utilization Index Designed to Improve Disease Prevention and Aid Early Intervention," Pharma-Transfer, October 11, 2000

"Outreach," Healthcare Advertising Review, November/December 2000

"Integrated Health Care Models," advance for Health Information Executives, October 2000

"Marketing Views," The Alliance Report, October, 2000

"Crossing the Generational Divide," 1to1 Direct, September 2000

"Ask the Expert," Modern Healthcare, August 7, 2000

"High-Tech Customer Relationship Management," Chiropractic Economics, Volume 42, Number 8, August 2000

"Strategic Marketing Plan Increases CRM Success," The Alliance Report, August 2000

"Customer Relationships," Target Marketing Magazine, August 2000

"Gear Up Now to Meet the Challenges Of Maintaining Patient Confidentiality," eHealthcare Strategy & Trends, Vol. 2, No. 7, July 2000

"Loyalty Programs: Building A Profitable Customer Base," Drug Store News, July 17, 2000

"A Clear Market View: Geovisualization Enhances CRM for Healthcare," Business Geographics, July/August 2000

"Illinois Hospital Using Web to Build Database for Relationship Marketing," Profiles in Healthcare Marketing, July/August 2000

"Product Review: CPM DSS Workbench," DM Review, July 2000

"CPM Corp. Expands Consumer Healthcare Utilization Index for Physicians," MD Practice Alert, June 21, 2000

"Software Tool Provides 'Quick Start' on Customer Relationship Management" Todays Healthcare Intelligent Network Newsletter, Vol. 1, No. 6, June 2, 2000

"Relationship marketing, interactive HRA part of online CPM offerings" Care Strategic Management, June 2000

"New Contracts & Installations," Healthcare Informatics, May 2000

"CRM: When Marketing Gets Personal," COR Healthcare Resources, Vol. 19, No. 5, May 2000

"Product Review: CPM DSS Workbench," DM Review, May 2000

"Making Sense of the Confusion That Surrounds Patient Privacy Standards," Healthcare PR & Marketing News, April 27, 2000

"A Healthy Dose of ROI," INSIDE 1to1, April 27, 2000

"Make the Most of CRM Analytics with Specific Knowledge and Skills," dmDirect, April 7, 2000

"CRM: When Marketing Gets Personal," COR Healthcare Market Strategist, April 2000

"Managed Care HotList," Health Management Technology, April 2000

"Database Marketing and the Call Center," Physician Referral & Health Information Update, April 2000

"How To Mitigate Consumer Concerns in Your Marketing Programs," Healthcare Marketer's Executive Briefing, April 2000

"CRM in Healthcare? Yes!," mysap.com, March 10, 2000

"Tailor Communications to Patient's Situation," iMarketingnews.com, March 9, 2000

"Predictive Segmentation Increases Marketing Strategy Effectiveness," The Alliance Report, March/April 2000

"Market Resource Guide," Health Management Technology, March 2000

"Data Warehousing in the Healthcare Industry," dmDirect, February 18, 2000

"CPM Corporation Announces Interactive Health Risk Assessment," For the Record, February 7, 2000

"CPM Corp. and Caredata.com to Provide Integrated Strategic Planning and CRM Solution," CRM Plus Weekly, February 2000

"Data Management," Healthcare Marketing Abstracts, February 2000

"Latest in Products and Services," Healthcare Informatics, February 2000

"Index Predicts Individual Service Use," Health Management Technology, February 2000

"Relationship Management," Healthcare Marketing Abstracts, February 2000

"Business Bulletins - Marketing," InterBusiness Issues, December 1999

"New Products," Health Data Management, December 1999.

"Today's Interactivity Offers Glimpse of Tomorrow's Web Sites," Health Data Management, December 1999

"Marketing Awards," Peoria (Illinois) Journal Star, December 1999

"New Healthcare Management System Boosts Patient Loyalty, Cuts Costs," Central Illinois Business Journal, November 1999

"Hospitals tap external warehouses for marketing data," DATA Strategies & Benchmarks, November 1999

"On-line Health Risk Assessment," The Alliance Report, November 1999

"Leveraging the Web for Better Customer Relationships," Central Illinois Business Journal, October 1999

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