Encouraging consumers to use generic drugs and mail-order fulfillment are tried and true methods to lower prescription costs and provide value to members. But executing a successful campaign economically and demonstrating return on your investment hasn't always been easy.
Customer data provides the clearest picture of consumers who present the best opportunity for generic and mail order savings. With CPM's solutions, you can target the right members just when they are ready for these services.
Promoting generics is one of the easiest ways to lower drug costs, yet constant exposure to brand name drug advertisements has confused some consumers. Many now believe that brand name drugs are safer and more potent than generics. Many may not even know generics are available.
As patents continue to expire on brand name drugs, the savings potential for consumers, payers and prescription benefit managers will multiply. CPM can help you reach out to plan members who choose brand-name drugs with a cost-efficient, educational and personalized campaign. Telling them they can save money is one thing, but telling them exactly how much money they'll save gives them a tangible reason to switch.
You'll also be able to track and report your success in increasing generic dispensing rates to payers. Once you know your success rate, you can use it to negotiate future agreements with other payers.
Time. Money. Convenience. This is what matters to consumers. Offer them an easy way to save time and money with mail order fulfillment and they'll thank you by signing up. You'll avoid retail-dispensing fees and realize lower costs through bulk purchasing.
CPM's personalized solution creates higher enrollment at lower cost, because you'll speak directly to the consumers who can most benefit from mail order fulfillment. You'll be able to tell them their exact savings from mail-order prescriptions.
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