Diabetes, cancer, cardiovascular and other chronic diseases are the most costly health issues today, accounting for nearly 75 percent of all medical costs. Reaching out to members at risk of developing one of these often preventable diseases before they become sick, can improve their health and reduce your risk.
In the past, you had to rely on demographic data based on national averages to determine which members were most at risk for a chronic disease or hospital stay. Since people with similar geographic, gender, age, and income characteristics can have different healthcare needs it is impossible to determine disease risk without healthcare variables.
CPM's predictive segmentation technology uses healthcare variables such as the major diagnostic categories (MDC) and diagnostic related groups (DRG), along with sophisticated mathematical techniques and disease states to score individuals in your database, giving you the most realistic outlook of which members will become sick.
Once you know a member's likelihood of entering a disease state, you can use the result to reach out with prevention and behavior modification messages. We can help you create and track communication campaigns to reach the most appropriate individuals with the right messages at precisely the right time.
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