The remainder of CPM's 2007 Payer Web seminar line up
is coming soon.
Click here to view our seminar recording page.

Devising Strategies, Metrics to Build Your Program
Physician marketing can be as important as consumer campaigns. For example, the physician regularly participates in decisions such as where patients go for outpatient procedures, where patients are admitted for inpatient care, and which specialists patients choose. Understanding how physicians are making these decisions not only provides the direction for strategy but also develops the benchmark metric for measuring success. Read the full article featuring CPM in the October 2007 issue of Healthcare Marketing Advisor.

Health Plan Welcome Mailer Provides Opportunity for Personalized Communications
Group Health Cooperative of Eau Claire chose to incorporate CPM Marketing Group's Pre-disease Management^TM solution. In order to implement CPM's technology and predictive modeling capabilities, the health plan needed to know more about its new members. To learn more, read CPM's latest case study, "Health Plan Welcome Mailer Provides Opportunity for Personalized Communications."

Health Plan Uses Communication and Predictive Modeling to Retain Members and Reduce Cost
Group Health Cooperative of Eau Claire selects CPM on its success in the provider market, technology, quality and wellness approach. The goal is to reach members and potential members through educational materials, and encourage more individuals to use wellness services, improve outcomes and reduce cost. Click here to read our latest position paper.

Using Innovative Strategies to Enhance Marketing Initiatives
Our winter issue of CRM Health Lines features articles on physician marketing and how CRM allowed one organization to implement a creative campaign to promote the da Vinci® Prostectomy. Click here to read these stories and more.

CPM Earns Aster Award for Fifth Consecutive Year
For the fifth consecutive year, CPM Marketing Group was awarded two Aster Awards for innovative marketing campaigns. A gold award was given to Bronson Healthcare Group, Kalamazoo, MI, for a New Movers Campaign and a silver award was given to Providence Everett Medical Center, Providence, WA, for a Sleep Disorder Campaign.

The Aster Awards is a national medical marketing awards program allowing healthcare organizations and advertising agencies to compete against similarly sized competitors from across the nation. The annual awards contest accepts entries designed, printed and/or distributed the previous year that are judged for the possibility of receiving a Gold, Silver, Bronze or coveted Judge's Choice award.

Click here to read more about our awards.

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